Big Four strategy.
Without the Big Four invoice.
Free strategy tools to start. A $2,000 Sprint when you're ready to go deeper.
No credit card required
You're not ignoring strategy.
You're rationing it.
You know you need strategic clarity. You've probably looked into consultants. Then you saw the prices—$50K, $100K, retainers, “discovery phases.”
So you did what most business owners do: figured it out alone.
Strategy happens in the shower. On walks. Late at night. Between sales calls. Nothing is written, tested, or stress-tested—just carried.
You've stitched together peer advice, frameworks, maybe some tools. But none of them think with you. None of them know your business.
And the mind becomes the bottleneck.
What if 90% of consulting
could be packaged?
Here's what I learned in 20 years of strategy work—directing companies and advising them:
Most of what you pay consultants for isn't their presence in meetings. It's their frameworks. Their questions. Their way of seeing your business clearly.
That part can be packaged.
The 10% where you actually need the strategist—the judgment calls, the hard tradeoffs, the “what do I do about this”?
I'm here for that.
Start before you pay.
Create an account and get three strategy tools—free.
Ask Me Anything
Strategy Q&A, on demand. Twenty years of pattern recognition, available when you need it.
Business Coordinates
Map your company across the dimensions that matter—size, stage, market, margins, team. Build your strategic profile in minutes.
Burning Questions
Turn your 3am thoughts into something useful. Identify the real problem, its implications, and what solving it is actually worth.
The Sprint: See your business through your customers' eyes.
2-4 weeks. $2,000.
You've mapped your business. You've clarified the question. Now you want real answers—from the people who matter most: your customers.
The kinds of questions this helps you answer:
- •What do my customers actually value—and am I delivering it?
- •Why do some customers stay loyal while others leave?
- •Where's the gap between what I promise and what they experience?
- •Am I competing on quality? Convenience? Price?—and is that the right bet?
- •What's my real advantage—and where am I weaker than I assumed?
What's included:
Customer conversations, done for you
Your customers get a short, focused conversation (5-10 minutes) that surfaces what they actually think—not just what they'd say on a survey.
Insights ranked by what matters
You'll see the conversations, the patterns, and what's most relevant to your business—not a wall of data, but a clear read.
Strategic analysis across key dimensions
Where do you stand on Offer & Quality, Experience & Convenience, Value & Pricing, and Reliability & Promise-Keeping? You'll see where you're strong, where you're exposed, and where perception doesn't match reality.
Direct access to me
A private channel inside the platform throughout the sprint. Questions, context, gut checks—I respond within 24 hours.

Customer conversations surface in real-time

Insights organized by what matters most
This isn't sales training, brand redesign, or operational consulting. It's strategic clarity from the outside in—what your customers see, what they value, and where you stand.
What the 2-4 weeks look like.
Setup & deployment
We identify your strategic question and deploy the interviewer to your customers. Feedback starts coming in.
Insights & analysis
Customer conversations surface. You'll see what they're saying, ranked by relevance. The strategic analysis shows where you stand across quality, convenience, reliability, and value. I'm available async to help you make sense of it.
Clarity
You finish with a full picture: what customers are telling you, where you're strong, where you're exposed, and what it means for your next move.
Some sprints move faster. Some need the full four weeks. It depends on the question—and how quickly customers respond.

I built this because I've been on both sides.
20 years. Digital banks, fintechs, SaaS, retail, food, real estate, entertainment. I've built companies and advised them.
A few highlights:
- •Led a digital bank to 10x growth in savings (1B pesos in one year) by stripping the roadmap down to what actually mattered to users
- •Restructured a fintech's product, team, and go-to-market after a $5M raise—hard calls on what to keep, kill, and build
- •Built Mexico's first salary-on-demand product, now one of the category leaders in LATAM
- •Shipped digital strategy across 27 cities for a cinema chain, 320 locations for a fast-food brand, and products for clients like Universal Pictures and Liverpool
- •Ran a 45-person VFX studio serving Hollywood—Chronicles of Narnia, among others. We competed on price by systematizing what the best people knew, so the whole team could deliver at that level. Same principle I'm applying here.
The tools inside Snapshots? They're the same ones I built for myself.
I used them to run companies. Now you can use them to run yours.
Two decades of this means I've seen a lot of problems. Not because I'm special—just because I've kept at it long enough for the pattern recognition to compound.
This kind of strategic work has always been priced for enterprises. Not because SMBs don't need it—because the traditional model doesn't scale down.
So I built one that does.
— Roberto Núñez Candiani
Is the Sprint for you?
The free tools are for anyone. I built them to help you think more clearly about your business—use them, no strings.
The Sprint is different. It's $2,000 and it's built for a specific situation: you have a strategic decision in front of you where being wrong costs more than $2,000.
Maybe it's a market you're considering entering. A product you're about to build. A positioning bet you're not sure about. A growth path you need to commit to or walk away from.
If that's you, the Sprint is built for this.
If $2,000 feels like a stretch, ask yourself: what's the decision worth? If getting it right—or avoiding the wrong move—isn't worth at least $2,000, then the problem might not be strategic. It might be operational, or tactical, or just not ready yet. That's fine. The free tools are still yours.
I do offer discounts sometimes. I know what it's like to be in a tight spot—building something, watching cash, needing help but not sure you can afford it. If the decision matters but the timing is hard, reach out. But I won't discount my way into a project where the math doesn't make sense for you—that doesn't help either of us.
Ready to think clearer?
Start with the free tools. The Sprint is there when you're ready to go deeper.
No credit card required